I think it’s important to give ideas a name, even before they physically manifest.  That way you can start marketing as soon as you hit the ground.  That’s why I’ve been working on a name for my photography for some time now (I don’t really like the idea of naming a company or business after yourself, even if you are the only employee).  I wanted a name that wouldn’t pigeon-hole me into just shooting children, because I would like to do engagement and senior pics, too. I did like some other names better but what really stuck with me and what I kept saying over and over again in my head was ‘All the While’.  Light and simple, not too serious.

Scott has been very helpful by showing me tricks in photoshop.  I came up with a logo and he helped me make it into a watermark.  I’ve taken all of my old photos off of flickr and am going to start fresh.  A website should be going up soon.  Things are rolling and I finally (after two years) feel like I have the ambition to get my life reorganized.  Everything feels good and glowy again.